Magazine Advert
In this section, I will be showing a breakdown of how I made my magazine advert.
Finished Product:
Synergy
I talk about synergy across my products on my digipak breakdown page
Breakdown:
Original photo of the couple happy together
Second photo of them on the same bench breaking up, scaled and cropped
Original photo of the couple happy together
1/2: These two images are the basis of my design. It was my intention to show the couple at the beginning and end of their relationship, to summarise the music video. I ligned them up by stretching the corner points of the second image, since they were both shot a different times, and I moved slightly between taking the photos. After this, it looks like both versions of them are sitting on the bench.
3: I masked out Ben and Vicki so that the bench would be covering them up.
4/5: I changed their opacity to give them a 'ghost' effect to foreshadow the future for the couple. I then masked the summer version of Ben and Vicki so they look like they are behind the other photo of them. This was simply preference, since I thought it looked better like this.
6: The lake in front of them looked too cluttered, and the angle wasn't very good. I decided to replace it with another image I took on the day. This is what I chose, and it allowed me to extend the sky, since it didn't have any clouds, and was only a simple gradient.
7: I then combined everything I had so far, masking out the lake and bush in front of them.
8: I added in the black bars so I could overlay text onto it and the high contrast would make it stick out.
9: These were the first versions of my text.
10: I kept the let it go font, but textured it with a photo of autumn leaves to show synergy across my products.
11: I added text at the bottom, advertising the album Let it Go is on, and a link to the website where you can buy it.
12: Other variations of the text, his logo was added because it seemed too blank at the sides, and I added the text saynig that the single is also available.
13: I recreated his logo to avoid making look like I was completely copying one of his posters and slightly changed its position to fit with the reviews. I also changed what parts of 'single available' that were bold, to put more emphasis that it's the single.
