Digipaks
Synergy
Synergy is an important part to creating a successful link between multiple different products. It is the interaction of elements that combine together to create an overall product which is better than the individual parts. I plan to include multiple synergistic elements in all three of my products to link them closely. I talk about my use of synergy, on my Digipak breakdown page linked here:
Part 2
In part 2 I finish my analysis and give a brief summary of my findings.
Conclusion:
From my research, I have found that there are several key features that most digipaks have. In order for my own digipak to look professional and more realistic, I will try to include as many of these as possible in my own.
These are:
On the front:
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The name of the artist / band and album name on the front
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Artwork including them or something that sets the ‘theme’ of the digipak
On the back:
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A list of songs either on the left hand side or centralised, sometimes numbered
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A barcode at the bottom with legal information in small text near it
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The artist’s and their record label’s website / logo
Inside:
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A lyric booklet (See section below for more detail about this)
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Images or illustrations that follow the ‘theme’ of the front cover
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Pictures of the band
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Ringtones that can be bought by texting a specific number (Only in older digipaks)
Types of Digipak
I feel that this being 4 panels across is too long, and if I wanted to print my digipak out at the correct size, I would have to stick 2 sheets of A4 paper together. This means it could easily break and would have to be taped together.
I prefer this design for a 4 panel digipak, although I feel that there wouldn't be enough room to create and show a style for it. This would work better if I used a plastic casing and had a 2 by 1 fold out booklet inside. However, designing this like a book would be complicated to work out which pages would have to be on the same piece of paper for it to make sense chronologically. It would be far simpler to have more panels.
This is my favourite design, which I will use for my digipak, as doesn't limit my choices of images as much as a 4 panel one would. I would like my digipak to be printed on card, rather than slotted into a plastic container, as it looks 'cleaner' and images can spread across the front and back cover when it's open. Also, the 'inside left' panel matches with the 'extra panel' so there is another opportunity to do this.
Which folds into
